We wanted to make something that works for everyone. All of our products are gender neutral and designed to carry any supplement, vitamin, prescription, OTC medication, or homeopathic capsule. Whatever works for you, works for us.

Protecting the planet is a core tenet of HELD; reducing plastic waste is one of the reasons we exist. All of our suppliers and manufacturers are based in the US, most of whom are local to Los Angeles, reducing transit time and overall footprint.

As a woman/queer-owned business, prioritizing thoughtful business practices was non-negotiable. From our banks to our accessories to our shipping materials, we chose the most ethical, intentional partners for every component of our business.